Pitchfix, the global market leader in switchblade divot tools and other golf products, has introduced PickCup, a new device designed to improve the efficiency of removing golf balls from the cup while maintaining the integrity of the grass surrounding the hole.

The invention of PickCup is in large part a result of the new R&A and USGA rule that the flagstick can remain in the hole while putting a ball that’s on the green. Many golfers, when removing the ball from the cup, will insert their hand or putter between the flag stick and the edge of the hole, creating more damage to the hole edges. This causes the greenkeeper to move the hole around the green, creating extra repair and maintenance work.

PickCup, easy to install and replace, has a soft edge to protect the grass around the hole and easily fits on any flagstick. PickCup improves speed of play, eliminates damage to the edge of the hole, reduces the need for new pin placements and eliminates the requirement to bend over the retrieve your ball.

“We’re excited to introduce PickCup to golf courses worldwide. We expect it to have a direct impact on the condition of the greens and make life easier for course superintendents,” said Bart Fokke, CEO of Pitchfix.  “As a company, Pitchfix is devoted to enhancing the quality of golf’s putting surfaces while easing maintenance time and expenses. We look forward to sharing PickCup with golf course owners, club managers and greenkeepers as another means of improving the quality of their greens.”

PickCup is compliant with R & A rules. It can be purchased at www.pitchfix.com and through Pitchfix distributors worldwide. A video about PickCup can be seen at: https://youtu.be/XD66I-0U1ms